Category Archives: Direct Marketing

Affluent consumers show optimism for spending and the economy in new survey. In contrast to the March general Consumer Confidence Index of The Conference Board, which fell over 10% to the low levels last seen in Fall 2010, the affluent, … Continue reading →

Cash talks. And it’s speaking loudly in California real estate these days, even in the nicest parts of town. In the Southland’s $1 million-and-up market, 29.2% of buyers paid cash last year -  the highest percentage since 1994, DataQuick statistics … Continue reading →

Direct mail.  Nobody talks about it.  It’s not cool.  It’s the Rodney Dangerfield of direct marketing.  When marketers talk about it, it’s usually in the context of the drop in mail volume to the tune of tens of billions of … Continue reading →

Regardless of upswings or downturns, it is always our job to “FIND THE MONEY!” When the economic tide turned we at Walker Marketing Associates developed highly successful direct mail campaigns for our clients in the real estate industry.  Our forte … Continue reading →

I love FREE.  I love standing in line at my favorite grocery store and getting FREE FOOD. I really, really like going back three or more times to see when the server starts scowling and threatening to call the manager. … Continue reading →

The big story for luxury in 2010 will be changes in interest rates on jumbo loans, says Gillespie.  By the end of 2009, it was almost impossible to get a jumbo loan.  “Today, there is mortgage money and the differential … Continue reading →

The most positive real estate story of 2010 was the resurgence in luxury.  “The market segment which has seen growth in the number of transactions in 2010 is the over $1 million price point.” This is true nationally and in … Continue reading →

Great ideas are often best expressed in the simplest of terms.  For instance: If you are selling a ten million dollar home you should be targeting households with ten million dollars in net worth. That said . . . some … Continue reading →

It’s a fact that the rich get richer. Data Quick Information Systems, in San Diego, reported that last year, in California, 22,259 homes sold priced at $1 million or more.  This reflects a 21% increase from 2009.  John Walsh, President, … Continue reading →