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	<title>Direct Marketing &#124; Mailing List Targeting</title>
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		<title>Good News for Upscale Retailers and Brands</title>
		<link>http://walkermktg.com/good-news-for-upscale-retailers-and-brands/</link>
		<comments>http://walkermktg.com/good-news-for-upscale-retailers-and-brands/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 00:29:09 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=222</guid>
		<description><![CDATA[Affluent consumers show optimism for spending and the economy in new survey. In contrast to the March general Consumer Confidence Index of The Conference Board, which fell over 10% to the low levels last seen in Fall 2010, the affluent, &#8230; <a href="http://walkermktg.com/good-news-for-upscale-retailers-and-brands/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>More Home Buyers Offer Cash Deals</title>
		<link>http://walkermktg.com/more-home-buyers-offer-cash-deals/</link>
		<comments>http://walkermktg.com/more-home-buyers-offer-cash-deals/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 21:05:08 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=219</guid>
		<description><![CDATA[Cash talks. And it’s speaking loudly in California real estate these days, even in the nicest parts of town. In the Southland’s $1 million-and-up market, 29.2% of buyers paid cash last year -  the highest percentage since 1994, DataQuick statistics &#8230; <a href="http://walkermktg.com/more-home-buyers-offer-cash-deals/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Direct Mail</title>
		<link>http://walkermktg.com/direct-mail/</link>
		<comments>http://walkermktg.com/direct-mail/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 21:05:28 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=214</guid>
		<description><![CDATA[Direct mail.  Nobody talks about it.  It’s not cool.  It’s the Rodney Dangerfield of direct marketing.  When marketers talk about it, it’s usually in the context of the drop in mail volume to the tune of tens of billions of &#8230; <a href="http://walkermktg.com/direct-mail/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Find Me The Money</title>
		<link>http://walkermktg.com/find-me-the-money/</link>
		<comments>http://walkermktg.com/find-me-the-money/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 21:14:34 +0000</pubDate>
		<dc:creator>Marilyn</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=207</guid>
		<description><![CDATA[Regardless of upswings or downturns, it is always our job to “FIND THE MONEY!” When the economic tide turned we at Walker Marketing Associates developed highly successful direct mail campaigns for our clients in the real estate industry.  Our forte &#8230; <a href="http://walkermktg.com/find-me-the-money/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I Love Free</title>
		<link>http://walkermktg.com/i-love-free/</link>
		<comments>http://walkermktg.com/i-love-free/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 17:08:52 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=201</guid>
		<description><![CDATA[I love FREE.  I love standing in line at my favorite grocery store and getting FREE FOOD. I really, really like going back three or more times to see when the server starts scowling and threatening to call the manager. &#8230; <a href="http://walkermktg.com/i-love-free/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Part II-Luxury Real Estate</title>
		<link>http://walkermktg.com/part-ii-luxury-real-estate/</link>
		<comments>http://walkermktg.com/part-ii-luxury-real-estate/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 18:20:49 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=192</guid>
		<description><![CDATA[The big story for luxury in 2010 will be changes in interest rates on jumbo loans, says Gillespie.  By the end of 2009, it was almost impossible to get a jumbo loan.  “Today, there is mortgage money and the differential &#8230; <a href="http://walkermktg.com/part-ii-luxury-real-estate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Good News for Luxury Real Estate</title>
		<link>http://walkermktg.com/good-news-for-luxury-real-estate/</link>
		<comments>http://walkermktg.com/good-news-for-luxury-real-estate/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 18:52:26 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=189</guid>
		<description><![CDATA[The most positive real estate story of 2010 was the resurgence in luxury.  “The market segment which has seen growth in the number of transactions in 2010 is the over $1 million price point.” This is true nationally and in &#8230; <a href="http://walkermktg.com/good-news-for-luxury-real-estate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Ten Million Dollar Idea</title>
		<link>http://walkermktg.com/the-ten-million-dollar-idea/</link>
		<comments>http://walkermktg.com/the-ten-million-dollar-idea/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 16:18:03 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=177</guid>
		<description><![CDATA[Great ideas are often best expressed in the simplest of terms.  For instance: If you are selling a ten million dollar home you should be targeting households with ten million dollars in net worth. That said . . . some &#8230; <a href="http://walkermktg.com/the-ten-million-dollar-idea/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Luxury Home Sales Increase</title>
		<link>http://walkermktg.com/luxury-home-sales-increase/</link>
		<comments>http://walkermktg.com/luxury-home-sales-increase/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 20:39:26 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=169</guid>
		<description><![CDATA[It’s a fact that the rich get richer. Data Quick Information Systems, in San Diego, reported that last year, in California, 22,259 homes sold priced at $1 million or more.  This reflects a 21% increase from 2009.  John Walsh, President, &#8230; <a href="http://walkermktg.com/luxury-home-sales-increase/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Successful Direct Mail Marketing</title>
		<link>http://walkermktg.com/successful-direct-mail-marketing/</link>
		<comments>http://walkermktg.com/successful-direct-mail-marketing/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 08:58:27 +0000</pubDate>
		<dc:creator>Jack Middlewood</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Target Market]]></category>
		<category><![CDATA[Business to Business Mailing lists]]></category>
		<category><![CDATA[Consumer Mailing lists]]></category>
		<category><![CDATA[develop sales in a cost effective manner]]></category>
		<category><![CDATA[Direct Mail Campaign]]></category>
		<category><![CDATA[Direct Mail Opportunities]]></category>
		<category><![CDATA[Mailing lists of the Affluent]]></category>
		<category><![CDATA[Mailing Results]]></category>
		<category><![CDATA[primary purpose of any advertising campaign]]></category>
		<category><![CDATA[Specialty Mailing lists]]></category>

		<guid isPermaLink="false">http://walkermktg.com/?p=92</guid>
		<description><![CDATA[Direct mail can be an important segment of the overall advertising program of any project. Having the right list is that important. If your customer can’t afford to buy, you have wasted your advertising dollars. <a href="http://walkermktg.com/successful-direct-mail-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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